Privacy policy

“New Roots” website



Latest update : 24/02/2022


This Privacy Policy is an integral part of the Terms and Conditions of Use of the Site. Terms defined in the Terms of Use have the same meaning here.


1. Preamble


In the context of its relations with users, New Roots, as the controller and master of the file, may be required to process the following personal data relating to the identity of a user, namely: surname(s) and forename(s), contact email address, as well as data from browsing the site via cookies.

When contacting us via our contact form, the user is informed that the data on the form (surname(s) and first name(s), email address) are mandatory.


2. Purposes of the processing


The processing of this data is carried out for the needs of New Roots as far as:

– The administrative and commercial management of services, including the communication of the newsletter, communication of information relating to New Roots and its products, communication on the partners of New roots, commercial or non-commercial;

– Monitoring quality and continuous improvement of the site, including monitoring usage of the site.


3. Legal basis for processing


The processing carried out by New roots as the controller and master of the file is done on the legal basis :

– of its legitimate interest ;

– the user’s consent when it is required (commercial prospecting, non-exempt cookies).


4. Recipients


The recipients of this data are New Roots as the controller and master of the file, its authorized personnel and any subcontractors and partners.


5. Subcontractors of New Roots


New Roots uses technical service providers to which it subcontracts the following activities that may result in them receiving personal data of users concerning data hosting services:  

– United States: Godaddy company, 2155 E. GoDaddy Way, Tempe, AZ 85284 USA

– European Union (EEA): Godaddy Company, Hansestraße 79, 51149 Cologne, Germany

All New Roots’ subcontractors host their data in Switzerland or in the European Union. 


6. Data transfer


Data may be transferred outside the EU to the above-mentioned subcontractors, in particular for the purpose of remote maintenance of the website. 

New Roots has ensured that these recipients are subject to the European Union’s standard contractual clauses and/or implement measures to ensure that the processing is lawful.


7. Retention


The data will be kept for a maximum of 3 years from the last contact, regarding the contact data, and for a period ranging from 6 to 13 months regarding cookies.


8. Exercise of rights


Any person concerned by the processing has the right to query, access, rectify and delete data, the right to limit the processing and the right to object on legitimate grounds.

The exercise of these rights can be done by e-mail to the following address: 

A photocopy of a signed identity document and additional information may be required in case of doubt about the user’s identity. 

Finally, the user has the right to lodge a complaint with a supervisory authority and in particular with the Federal Data Protection and Transparency Commissioner.


9. Cookies


The user is informed that, when accessing the New Roots website, one or more cookies may be automatically installed on their terminal.

 A cookie is a block of data used to record information about the user’s navigation on a website or application.

New Roots only uses cookies for statistical monitoring of site visits (audience measurement).

The cookie makes it possible to recognize the user when he connects on the site as well as to personalize the information which is delivered to them. 

The site’s settings allow the user to be informed of the presence of one or more cookies and, if necessary, to refuse them.

The user can, if they wish, activate or deactivate the use of cookies by selecting the appropriate settings in their browser.


10.Information of New Roots website contact form


New Roots AG, a public limited company registered in Switzerland under the number CHE-424.852.289, located at Burgdorfstrasse 36, 3672 Oberdiessbach, Switzerland, processes personal identification data to enable users to contact New Roots and receive information about New Roots products and services and those of our partners. The data collected includes  first name, last name, e-mail address, and other data  voluntarily shared with us via the contact form. Users give their free and informed consent to allow this data to be processed, and can withdraw their consent at any time.

New Roots’ legitimate interest in collecting data from consenting users to manage and distribute communications about New Roots products constitutes a legal basis for processing this data. 

The data is kept for a period of 3 years from the user’s  last contact. Users have the right to access, rectify, delete, restrict, or object to the processing of their data. Users have  the right to withdraw their consent at any time,and the right to file a complaint with a supervisory authority or the Federal Data Protection and Transparency Commissioner.